Think Like a Soil Microbe
Most farmers don’t realize that up to 60% of applied fertilizer never reaches the crop. Soil expert Ray Archuleta says the key to stopping that loss is simple: think like a soil microbe. When you understand how microbes unlock nutrients, protect your fertilizer dollars, and build healthier soil, everything changes — from plant vigor to long‑term profitability.
Stop Starving Your Soil

Your soil may be starving — even if you’re applying fertilizer. Beneficial fungi and microbes drive nutrient cycling, improve soil resilience, and feed young crops long before fertilizer can. As Archuleta emphasized, “The issue is that the soil is starving.” With rising fertilizer prices, now is the time to lean into reduced tillage, cover crops, and biological soil health tools that unlock the nutrients already in your fields.